This messaging is a stark turnaround from four years ago when it took 10 days for CEO Evan Spiegel to apologize for security laziness causing the leak of 4 million users’ phone numbers. having to be okay with the fact that all of their information and data would be shared” Andreou gripes. “It really became challenging for us to see our users then use other products throughout their day and have to lower their expectations.
Snap Kit apps can’t even ask for your email, phone number, gender, age, location, who you follow, or who you’re friends with. And the login feature only requires you bring along your changeable Snapchat display name, and optionally, your Bitmoji. This focus on privacy manifests as a limit of 90 days of inactivity before your connection with an app is severed. Snap Kit is a set of developer tools that really allow people to take the best parts of our products and the standards that we’ve set in a few of these areas, and bring them into their apps.” “Early, that was seen in examples like Stories, but today with things like how we treat user data, what we collect, what we share when people login and register for our service.
“There have been areas inside of our products where we’ve really set standards” Andreou explains. That’s critical since Snapchat sunk to its lowest user growth rate ever last quarter under the weight of competition from Instagram and WhatsApp. “Growth is one of our three goals for 2018, so we absolutely hope it can contribute to that, and continue to strengthen engagement, which has always been a key metric for us” Snap’s VP of product Jacob Andreou tells me. Snap Kit could help the stumbling public company colonize the mobile app ecosystem with its buttons and content, which might inspire Snapchat signups from new users and reengagement from old ones. Developers that want to join the platform can sign up here. Launch partners include Tinder bringing Bitmojis to your chats with matches, Patreon letting fans watch creators’ Stories from within its app, and Postmates offering order ETA stickers you can share in Snapchat that open the restaurant’s page in the delivery app. It doesn’t even let you share your social graph with apps to prevent a Cambridge Analytica-style scandal. Snap Kit’s big selling point is privacy - a differentiator from Facebook. This set of APIs lets other apps piggyback on Snap’s login for sign up, build Bitmoji avatars into their keyboards, display public Our Stories and Snap Map content, and generate branded stickers with referral links users can share back inside Snapchat. Today Snapchat finally gets a true developer platform, confirming TechCrunch’s scoop from last month about Snap Kit.
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